Lady Aliai Forte ?

I have done this site especially for Lady Aliai Forte
in order to visit thishousewillexist.org

Sorry for my poor english translation.


Rocco Forte, fortissimo

After the group had to give his father in 1996, Sir Rocco Forte has rebuilt a brand of luxury hotels. And wants to become No. 1 in Europe. The hour of revenge?

It is a curious blend of British phlegm and Italian charm. But do not be fooled by his affable and impeccably cut suit her, Sir Rocco Forte, who receives a grand palace in Paris, is a determined man.

Fifteen years after he lost, after a Homeric battle market, the hotel group patiently built by his father, Lord Charles, the heir who is now 65 years takes its revenge.

"I'll be back"

Having reconstructed a set of thirteen luxury hotels in Europe, he decided to accelerate the development of "Rocco Forte Collection" - the brand's luxury hotels.

And conquer the wide world. Program: Abu Dhabi, Marrakech, Jeddah, Cairo, Luxor or Beirut, where he prepares, with the architect Jean Nouvel, a new draft five-star hotel.

Nothing now seems able to stop this pure product of the establishment across the Channel, with the innate elegance, trained in public accounting in the prestigious Oxford University.

"I'll be back" (I will). Since that day in January 1996 where he launched the sentence dictated by rage, despair and wounded pride, just after the successful takeover of rival Granada who has recuperated - and dismantled - 800 hotels group Forte (which Meridien chain), Sir Rocco has continued to keep his promise.

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"Today I think my father would have been proud of me"

This high-level sports, triathlon champion, has put all his energy into rebuilding, stone by stone, a new building. He started by buying the Balmoral Hotel in Edinburgh and the Savoy in Florence and Astoria in St. Petersburg.

His goal? Become the European leader in luxury hospitality. Driven by a real attention to detail and his desire to create a collection of unique hotels, refined and contemporary, Rocco, assisted by his sister, Olga Polizzi decorator, classicism and cultivated a sense of service to establish its reputation.

Buildings to bling-bling and brand new, it prefers family restaurants, like The Augustine, Prague a former monastery converted into a five-star hotel.

A quest for exceptional Sir Rocco continues to be believed, above all in memory of his father, who himself had started his career by opening a milk bar in London.

Lord Charles, model worshiped until his death in 2007, Sir Rocco still speaks with great emotion. "Despite taking his job, he came to see me every weekend in college when I was a boarder, he recalls. Today, I think it would have been proud of me," adds nostalgia, the one his father had left the reins of the family group until later in 1992. Four years before the debacle.

The past, however painful it may be, seems forgotten. Henceforth, no time for regret and sentimentality. After a reorganization and rejuvenation of its management team, Sir Rocco went into high gear.

Objective: Thirty hotels within five years

A tireless traveler, he goes into overdrive to find the gems in Madrid, Amsterdam, Moscow and Paris (her father owned the George V), cities that lack its European puzzle. He also dreams of New York and Beverly Hills. Not without seeking management contracts, mainly in the Middle East.

It's simple, the ambassador is at least thirty luxury hotels within five years. Leaves for the marathon at sprint. His ambition is intact, as are its requirements. "I'm just in the beginning," says he, without departing from his smile. Wedged comfortably in an armchair at Le Meurice, Sir Rocco seems finally calm ...

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Injured after the takeover of the family empire by Granada in 1996, Sir Rocco Forte is now a nice contrast. At the head of 7 luxury hotels now, it is 20 units within 5 to 6 years.

Sir Rocco Forte now chairs the company Rocco Forte Hotels, with a capital of 60 million family sterling pounds and bank loans of 67 million pounds sterling.

Plaza Athénée, Avenue Montaigne in Paris. Smiling, Sir Rocco Forte and fro in the halls of Parisian palace. To believe that the former British hotel magnate still feels at home! This beautiful Paris address, now owned by the sultanate of Brunei, was indeed once a jewel of the empire Forte, a group founded by Sir Charles of the same name. Like Trémoille or even the Hotel George V. Until in 1996 the company falters in battle murderous market, led by Granada.
Back after 5 years on 'crime scene' does not seem unduly upset Rocco Forte. And for good reason! At 56 years, avid hunter with hounds has embarked on a new adventure: to build a luxury hotel chain. But this time, the financial data has nothing to do. Forgotten because the shareholders to whom one must constantly be held accountable. The business now takes place in family (father and sister, Olga Polizzi) and friends (Bank of Scotland).
A device that seems quite effective since the new company, recently renamed Rocco Forte Hotels (following the breakup of the hotel business of Compass, the family has regained the right to use his name), having already 7 prestigious institutions (ie 1 126 rooms) across the Old Continent. And not least. Starting with the Balmoral (formerly owned by Forte) in Edinburgh, the St David's Hotel & Spa in Cardiff, Hotel Astoria in St. Petersburg, Russia Hotel Rome, Hotel Savoy in Florence, The Lowry Hotel Manchester, and the Hotel Amigo in Brussels.

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Paris and London
A nice collection of hotels that should continue to grow in coming years. "We want to reach a score units by 5-6 years," says Sir Rocco Forte. A reasonable enough development that takes place with the assistance of the Bank of Scotland. "We have indeed reached an agreement together that allows our group to have a budget of 300 million pounds to develop," said Chairman of Rocco Forte Hotels.
Still, the company intends to proceed with caution. No matter the effect of leapfrogging. "Our challenge is to purchase well located establishments, at the best price," said Rocco, who does not hesitate to remove files not financially viable. In this connection, moreover, he acknowledges having already turned down four proposals for a location in Paris. The City of Light course include among its primary targets as well as London, Munich, Venice, Berlin, Milan, Frankfurt ... To date, six projects are on the boss's office of Rocco Forte Hotels.

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Sir Rocco Forte has big ambitions

In an exclusive interview with our magazine, at the reopening of the Hotel Richemond in Geneva, Sir Rocco Forte has confirmed that the expansion of the Rocco Forte hotel chain will accelerate.

The reopening of the historic hotel under the brand Le Richemond Rocco Forte Collection follows the opening of new hotel in Berlin and Frankfurt. By next month will open two more hotels in Berlin and Frankfurt. Also plans to expand the group in the coming years are ambitious. Two hotels are planned in Prague and Sicily in 2008 and a property in Marrakech in 2009. According to Sir Rocco Forte hotel group number could double in coming years.

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"There are a number of cities where we are present as Paris, Madrid, Milan, Moscow and Amsterdam. We did not find the right projects in those cities, then we want to develop an original concept" has given us Sir Rocco Forte. This market wants to increase its list of properties to penetrate the market for five star luxury.
"I'm sure there are discerning business traveler accustomed to five star hotels who want to stay in places that reflect the soul of the place where they are traveling," says Sir Rocco Forte.
In Geneva, The Richmond joins a list of produce impressive five-star hotels like the Four Seasons Hotel des Bergues, which previously belonged to the group Forte! "It's funny but even when the Hotel Les Bergues Nosu always thought I belonged Richemont was the hotel to have. The hotel belonged to a family for many generations and for the Hotel Amigo in Brussels, families are more likely to sell in small groups to large hotel chains because Nosu have the same way to run a hotel "assures us there.
For the moment property prices was the main obstacle to the growth of the group: "Now we have reached a critical size and we are contacted by the hotel owners more often. Our growth will certainly accelerate. Our size allows better sélectionenr projects and not to retain those who are not good for us, what we have done on numerous occasions in the last 12 months, "he assured us.
Group size has also set up a loyalty program. This program has no own brand but works discreetly. It identifies the hosts who have stayed in other hotels in the group collection.
"It is important for us to recognize our repeat customers. Our customers want to be recognized and considered. But first, we did not identify a customer who had already stayed in one of our hotels. Today, thanks to a centralized database Our hotels can. From the standpoint of our customers, this means that we know their tastes and we can accommodate them accordingly. We treat them as clients of emergency "concluded Sir Rocco Forte.

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Sir Rocco Forte, elegance and more

After joining the company in 1969 Forte Plc founded by his father and led more than 800 hotels and 1,000 restaurants, Sir Rocco Forte in 1996 created his own hotel group The Rocco Forte Collection. An adventure for both human and economic has won acclaim and remains a promising future.

It is called Sir Rocco Forte. An honorary title which the businessman is particularly proud. A distinction which he is entitled since 1994. That year, in fact, he was knighted by the Queen under the "services rendered to the British tourism industry." A few years later, in 2005, he received the Grand Cross of the Order of Merit of the Italian Republic for his entrepreneurial skills and his close relationship with Italy has always been. So goes the life of Sir Rocco Forte.

Owner atypical, it collects awards, honors, titles of glory. He, the marathon runner who has not hesitated to participate in the Iron Man and several triathlons, did not shy and has that little something extra that makes all the difference. That thing at 64 years, gives him a dynamic foolproof, animates an unwavering determination and allowed him to build an empire. An empire that bears his name: The Rocco Forte Collection. But beware, this is not of any collection.

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We speak indeed of 11 luxury hotels and 2 under management contract. Some have names that are in themselves the promise of exceptional moments. The Astoria in St Petersburg, the Brown's Hotel in London or the Richemond in Geneva are only a few examples. "When I created this" Collection "in 1996, I did not give birth to yet another brand, a hotel group more as there is already plenty in the world.

At the outset, I made sure that every hotel in our collection has its own personality and custody despite rearrangements that we can operate. It also has to fit perfectly into its environment, "said Sir Rocco Forte. For proof of this philosophy, the very first acquisition, The Balmoral in Edinburgh. Opening the show in 1997, this hotel of 188 rooms and suites has a major advantage: its location in the heart of the city and its breathtaking view of the castle.

Ditto for the Savoy in Florence installed on the Piazza della Repubblica, not far from the Dome or even the Hotel de Russie in Rome high on the very fashionable Via del Babuino, two steps from Piazza del Popolo. "I am particularly sensitive to institutions that are not only in direct contact with their city, but also a history and therefore a soul. That is why Russian hotel won me over.


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